UK: A new vaper every 4 minutes
The report covered Germany, France, Italy, Poland, Russia, South Korea and the UK and showed the highest rate of 4.2% of adults in the UK and 3.1% in France (the second highest rate) were now vaping. The likely reason why this change in the UK happened at such high rate is that the British look more convinced than others by the benefits of the e-cigarette over combustible products.
The biggest barrier to people switching is that people still perceive Vaping to be ‘harmful’
One of the most commonly cited barriers to take-up is a view that Vaping ‘might be harmful’ to the health of the user. This was cited by 32% of people (smokers and non-smokers) who had not tried or did not intend to use these products.
No doubt that this perception is created by the numerous negative media stories and Government/Health Agencies negative stance on electronic cigarettes. However, the UK's Government & Health Agency take a more positive stance and this probably helps to explain why the UK has the highest uptake rate. Perhaps other Countries around the world should take note of the UK and change their stance to help their citizens stop smoking - it's know as "Harm Reduction" and may well save a billion lives over the next century.
This should be a cause for celebration
Richard Hyslop, Chief Executive of the Independent British Vape Trade Association said:
"Across the UK smokers are switching to vaping in record numbers, one every four minutes according to this new research. All of these people are smoking fewer or no cigarettes as a direct result. This should be a cause for celebration."
"There is a thriving independent vape industry in the UK providing vapers with a wide range of quality vape products."
"The UK’s independent vape industry has a global reputation for quality and innovation. Combine this with the enlightened approach many in the public health field have taken towards vaping and the positive attitudes within Public Health England, the MHRA, and the Department of Health, then the UK really does have the potential to become a global leader in vaping; both in terms of shaping the global policy environment, and also in terms of generating exports and boosting the UK economy."
"This tremendous opportunity will only be realised if the regulatory and fiscal environment in which our industry operates is proportionate.”
Key findings from the Ernst & Young Report of seven core markets:
- The market has more than doubled in size since 2013
- ‘Regular’ usage of ENDS (Electronic Nicotine Delivery Systems) is rising
- Sole-use of ENDS rises as smokers switch
- ENDS most popular with the over-30s
- The appeal of ENDS is evenly spread across men and women
- Modular devices preferred choice for over two-thirds of consumers
- Consumers opting for non-tobacco flavoured e-liquids
- Specialist ‘vape’ stores are the preferred channel for purchase
- The biggest driver: ENDS are perceived to be ‘safer’
Top 5 drivers of ENDS use ranked by regular users
- A safer alternative to cigarettes - 8.0
- No smell or smoke compared to cigarette - 7.9
- Reduce my consumption of tobacco - 7.7
- Satisfies my cravings - 7.5
- Value for money - 7.0
(Score out of 10. 10 being most important)